Just to add another monkey to the mix! Instagram Stories add that ‘in the moment’ vibe to your feed but… in reality, a stand out story is well planned, orchestrated… a carefully created engagement grabber!
Say Hi over on Insta
You’ve seen those shiny polished little circles in the bio? There are actually loads of tried and tested little templates to download, some even free! Have a look around for something that sits with your brand.
Of course you can always just use your own pictures a still from a video or… just give us a shout we might have something just right for you!
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Use a top tip 10 list (Friday Fives) that encourages viewers to swipe through your story to reveal more, get them excited and hooked. Make sure the content you’re including in your story is of some real value, interesting and actually useful to your followers, rather than how many types of selfie pout can I post (good tip.. I would always advise being reasonably sober when going live on the Insta! #justsaying
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SHARE THE LOVE
Share your follower’s content and what they’re saying about you! They are your fans and your cheerleaders. Obviously ask them first with a quick DM.
Be consistent and hashtag with this strategy. Not only is it a really nice thing to do for your followers, it ensures further viewing by Insta showing it to more people and hopefully others might shout out your business too!
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Whether you’re launching, trying something new or going to a (make it a big one!) event, shout about it on Insta stories and let everyone know.
Equally if you’ve got a new blog post going out, announce your new content that your followers are going to love and find useful.
If you’re planning on going live (yep for you crazy spontaneous types!) let everyone know that’s what’s your planning and give them the heads up #goinglive in 1 hour for example and get a bit of a buzz going.
BEHIND THE SCENES
It’s personal, connecting and a bit of human interaction. BTS’s always goes down really well because it’s getting real. Show how you make, create or do something for your business. It’s human nature to show an interest in these processes, we’re all naturally nosy.
You could show a quick clip of you in your office, a tour of HQ or show some behind the scenes action from a recent collaboration or shoot!
Insta stories are the fun side of the ‘Gram’ and the best way to try this handle out is to just have a play around and experiment.. go enjoy and tell your story
Oh & I wrote an Ebook ‘Ultimate Pinterest For Freelance Makeup Artists’ and you can get a copy HERE.
If you want to know the exact step to how I became a successful award winning freelance makeup artist then you can get my FREE Guide HERE!
If you are REALLY serious about becoming a successful freelance makeup artist then check out my signature sell out course ‘The BOMB ‘Business Of Bridal Makeup’ over at the MUA Business School
Let me know how you get on with this.
So what next…
If you like this sort of thing then KitKats & Clarte is for you!
I’ve put together a series of blogs, courses and a whole resource library of freebies to help you out. Have a click...
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