It's not simple, sitting down to write a blog. You know the importance of it for your business and keeping your content fresh and engaging whilst aiding your website SEO and building your brand.
But where to start?...
Starting with what do your customers want to read about? What would genuinely help them? If a potential customer finds your blog useful and helpful during their problem searching journey, they will instantly feel gratitude and trust towards your brand.
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Next address any misconceptions or problems a customer is likely to encounter surrounding your business. For example.. ‘why should I spend all my £££’S on a highly skilled, experienced and creative photographer when uncle Dave takes a decent shot and… and will do it for free’ (clue in the question!). OR ‘wedding dress shopping is terrifying , the shop owners are pushy and salesy, they don’t care how I look!’
Remember they are likely not to have much experience within your industry, especially if this is their first time and they are daunted by so many misconceptions. So address their concerns as to why your business is not like that!
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Just ask them…
People love to give their opinion and feel listened to. Ask your target audience on either social media or email newsletter what they would like to read about. You will find lots of willing contributors.
When clients enquire, what is the top question they always ask? We’re guessing this means that the information they need isn’t out online.
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From my own experience, the top 2 questions asked of bridal beauty wedding bosses is ‘will my makeup/hair stay in place all day?’ And… ‘Can you make me look like ….?’ Answer being yes absolutely and ‘we can but try’!
If you blog about such questions, it’s likely to be searched, stumbled upon and ultimately bring traffic to your website.
You might like…
How I Started A Successful Business As A Bridal Makeup Artist in 7 Steps
What about SEO research?
Yes it's cumbersome and likely time consuming but this really will give an amazing insight into what your clients are looking for. Search engine optimisation could give you weeks of hot leads and wedding biz blog topics!
STILL STUCK FOR INSPO? NO TIME TO WRITE BLOGS, SEND NEWSLETTERS OR KEEP SOCIAL MEDIA UPDATED? GIVE ME A SHOUT… WE’D LOVE TO HELP! CONTACT ME
You might like…
HOW I BUILT MY PRO MAKEUP KIT FROM SCRATCH ON A BUDGET
Oh & I wrote an Ebook ‘Ultimate Pinterest For Freelance Makeup Artists’ and you can get a copy HERE.
If you want to know the exact step to how I became a successful award winning freelance makeup artist then you can get my FREE Guide HERE!
If you are REALLY serious about becoming a successful freelance makeup artist then check out my signature sell out course ‘The BOMB ‘Business Of Bridal Makeup’ over at the MUA Business School
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Let me know how you get on with this.
So what next…
If you like this sort of thing then KitKats & Clarte is for you!
I’ve put together a series of blogs, courses and a whole resource library of freebies to help you out. Have a click...
...& Why don’t you sign up to the beauty chat tribe to get all the latest tips, tricks & hacks HERE
Let me know how you get one and if you have any questions just shoot me an email anna@annacordelia.co.uk
Much love,
Anna Cordelia
Awarded MUA | Wedding Boss | Chunky Chocolate Consumer
www.makeupartistbusinessschool.com
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