You may think that some business owners are natural writers and inspired content creators… well maybe some are, but whatever your style theres always a system behind the scenes.
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⠀ For me, all my marketing starts with a blog #content (with purpose!).
Content for my blog, captions, tweets and social media attention grabbing posts. Heartfelt, personal, engaging content that serves!
But creating quality content is often a real business boss struggle. ⠀
When I talk about purpose, I mean answering and helping other’s pain points. What problems do your clients have that need solving? Find these and strike blog marketing gold!
⠀ There are lots of ways (sometimes ingenious) of finding blog content ideas & here’s one of my favourites..⠀
⠀ ‘Forum Fishing’ is about scouting & searching popular comments & threads on forums relevant to your business so you can see what customers are talking about.⠀
GET SPECIFIC TO YOUR BUSINESS
Personally I search for ‘makeup’ and ‘makeup artist’. Look for something that sparks comments, something juicy!
For the bridal makeup topic, it often concerns badly applied makeup and makeup artist's having a reputation for being unreliable (an unfortunate stereotype!) and how much to pay a makeup artist. Then ‘Boom’, instant blog content inspiration!
All you then need to do is just address any concerns perspective customers may have and talk about (educate) why they should book an amazing supplier like you!
When real life struggles are searched online, your content is very likely to be stumbled upon by your dream clients. ⠀
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RECYCLE & REPURPOSE
Quality content can also be very easily recycled into captions, future blog posts and all social media. I have also created a Cordelia strategy to make this so easy and along with a little help from good old automation… total time saver!
Would you be impressed if I told you I could create and automate a month’s worth of content, posting daily on 6 social media platforms in less than 6 hours??
⠀ TRY SOME #FORUMFISHING & LET ME KNOW HOW YOU GET ON.. ESPECIALLY IF YOU FIND OUT THE LATEST WEDDING INDUSTRY GOSSIP ⠀
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If you do try out this tip then please let me know how you get on. If you have any business strategy yourself, why not share them here and spread the confidence bug
Oh & I wrote an Ebook ‘Ultimate Pinterest For Freelance Makeup Artists’ and you can get a copy HERE.
If you want to know the exact step to how I became a successful award winning freelance makeup artist then you can get my FREE Guide HERE!
If you are REALLY serious about becoming a successful freelance makeup artist then check out my signature sell out course ‘The BOMB ‘Business Of Bridal Makeup’ over at the MUA Business School
Let me know how you get on with this.
So what next…
If you like this sort of thing then KitKats & Clarte is for you!
I’ve put together a series of blogs, courses and a whole resource library of freebies to help you out. Have a click...
...& Why don’t you sign up to the beauty chat tribe to get all the latest tips, tricks & hacks HERE
Let me know how you get one and if you have any questions just shoot me an email email@example.com
Awarded MUA | Wedding Boss | Chunky Chocolate Consumer